Applications open for both tracks

Learn the trade. Or grow the following. Your call.

I'm Chris Keel — joiner, content creator, and the guy behind 193K followers built straight from real jobsites. Apply for a 90-day group coaching community in Social Media or Renovation, and go all in on the one that's actually you.

Apply Now → See both paths

Applications reviewed on a rolling basis.

Chris Keel · 193K followers · Keel's Joinery, Glasgow

Chris KeelKeel's Joinery

193K followers · built from real jobsites

Pick Your Path

Two ways in. Pick one.

Both are 90-day group coaching communities. Both are run by me directly. You just pick the one that's actually you.

Social Media Coaching

How I actually built 193K followers from real jobsite content — not theory, the exact process.

✓ Content strategy & filming on the job
✓ Editing that keeps people watching
✓ Growing a real, engaged following
✓ Turning followers into actual clients

Renovation Chris Keel cutting timber on site

Renovation Coaching

Learn the trade the way I learned it — real projects, real problems, and the skills that get you hired.

✓ On-site skills & technique
✓ Pricing and quoting jobs properly
✓ Running a project start to finish
✓ Building a reputation that gets referrals

Who's Chris

Glasgow joiner. 193K followers.

I'm a joiner from Glasgow, Scotland who started filming the jobs I was already doing — and it turned into Keel's Joinery, a brand built entirely from real work, not staged content.

"I'll dae it."

That's the whole approach — whether it's a renovation or a following, you don't overthink it, you just start. These two coaching communities are me teaching exactly how I did both, in a small group, over 90 days.

Results are not typical. Individual results vary based on effort, market, and other factors.

Apply

Let's see if it's a fit.

A few quick questions so I know where you're at before you join.

1 / 5

Got it, there.

Your application's in. I'll review it and follow up with next steps.

Follow along on Instagram →

FAQ

Questions, answered

What is the 90-day community, exactly?+

A small group coaching community, run for 90 days, focused on one track — either Social Media or Renovation. You get direct access to me, structured guidance, and people working through it alongside you.

Can I do both tracks?+

Apply for the one that's the priority right now. If it's a fit, we can always talk about the other track once you're through the first 90 days.

Do I need experience to join either one?+

No. Both tracks are built to take people from wherever they're starting — brand new or already doing it and looking to level up.

Is this financial or income advice?+

No. Everything I share is for education purposes only. Results depend on your own effort, market, and circumstances, and aren't guaranteed.

What happens after I apply?+

I review every application myself and follow up to see which track is the right fit and when the next group starts.